ENGLISH

Franchise (Franchise Agreement)
Prohibition of Unfair Trade Practices
Prohibition of unfair trade practices
- No franchiser shall engage in, or cause any other business entity to engage in, any of the following acts that are likely to hamper fair franchise business transactions (Article 12 of the 「Fair Transactions in Franchise Business Act」, Article 13(1) and Attached Table 2 of the 「Enforcement Decree of the Fair Transactions in Franchise Business Act」).
1. Transaction refusal: No franchiser shall suspend or refuse to provide a franchisee with goods, services, support, etc. or commit any of the following acts that markedly limit the same. The same shall not apply where it is difficult for the franchiser to continue to maintain its business relationship with the franchisee due to grounds attributable to the franchisee, such as a breach of agreement, etc.

Type 

Detailed Standards 

Prohibition of rejection of sales support, etc. 

During the transaction period, no franchiser shall, without justifiable cause, suspend or refuse the provision of real property, service, facilities, goods, raw materials or auxiliary materials necessary to lead a franchise business to a franchisee, or cease to provide support, etc. for management and sales activities, or markedly limit the same. 

Prohibition of unreasonable refusal to renew agreement 

No franchiser shall unreasonably refuse the renewal of the agreement with a franchisee. 

Prohibition of unreasonable termination of agreement 

No franchiser shall unreasonably terminate an agreement with a franchisee during its term.  

2. Conditional transaction: No franchiser shall unreasonably restrict or limit the price of goods or services, business partners, sales area, or business activities of a franchisee.

Type 

Detailed Standards 

Prohibition of restriction on price 

1. No franchiser shall engage in the following acts without justifiable causes: fixing the price of goods or services that a franchisee sells and requiring the franchisee to keep the set price; unreasonably restrict a franchisee from determining the price of its goods or services; forcibly imposing a sales price through prior consultation.  

2. However, this shall not apply to the following acts: acts to determine a sales price and recommend the same to a franchisee; acts to engage in prior consultation with a franchisee when determining or modifying a sales price. 

Prohibition of restriction on the other party to a transaction 

1. No franchiser shall unreasonably force a franchisee to deal with a specific party (including the franchiser itself) in relation to purchase, sales, lease, etc. of real property, service, facility, goods, raw materials or auxiliary materials. 

2. However, this requirement shall not apply in the following cases: where it is objectively recognized that said real property, service, facility, goods, raw materials and auxiliary materials are essential to manage the franchise business; where it is objectively recognized that it would be difficult to protect the franchiser's trademarks and to maintain the identity of goods or services if a franchisee does not deal with a specific party; where a franchiser enters into an agreement with the franchisee after notifying the franchisee of the relevant facts in advance through an information disclosure statement. 

Prohibition of sales of franchisee's goods or services 

1. No franchiser shall unreasonably cause a franchisee to sell only the designated goods or services or restrict the sales of goods or services depending on the other party to a transaction. 

2. However, this requirement shall not apply in the following cases: where it is objectively recognized that it would be difficult to protect the franchiser's trademarks and to maintain the identity of goods or services, if the sales of franchisee's goods or services are not restricted; and where a franchiser enters into an agreement with the franchisee after notifying the franchisee of the relevant facts in advance through an information disclosure statement. 

Prohibition of coercion of sales areas 

1. No franchiser shall unreasonably coerce a franchisee into complying with a sales area 

2. However, the same shall not apply to the following acts: an act for a franchiser to determine a sales base; an act to allow a franchisee to sell in areas other than his/her sales area, if the franchisee fulfills his/her sales responsibility in his/her sales area; or an act to cause a franchisee to pay compensation equivalent to promotion costs, such as advertising costs, etc. to another franchisee in an area other than his/her sales area, if the franchisee intends to sell in an area other than his/her sales area. 

Other prohibition of franchisee's sales activities 

1. No franchiser shall unreasonably restrict the sales activities of a franchisee, which are equivalent to acts stated above. 

2. However, this requirement shall not apply to the following cases: where it is objectively recognized that it would be difficult to protect the franchiser's trademarks and to maintain the identity of goods or services, if the sales of franchisee's goods or services were not restricted; and where a franchiser enters into an agreement with a franchisee after notifying the franchisee of the relevant facts in advance through an information disclosure statement. 

3. Abuse of transactional status: No franchiser shall abuse its position in transactions to engage in the following acts that put a franchisee at an unfair disadvantage (Subparagraph 3 of Article 12(1) of the 「Fair Transactions in Franchise Business Act」). However, this requirement shall not apply in the following circumstances: where it is objectively recognized that it would be difficult to protect the franchiser's trademarks and to maintain the identity of goods or services if the sales of franchisee's goods or services were not restricted, and where a franchiser enters into an agreement with a franchisee after notifying the franchisee of the relevant facts in advance through an information disclosure statement.

Type 

Detailed Standards 

Prohibition of forced purchase 

No franchiser shall force a franchisee into purchasing or renting facilities, equipment, goods, services, raw materials, auxiliary materials, etc. which are irrelevant to the management of the franchise business or are in an amount exceeding what is required. 

Prohibition of unreasonable coercion 

No franchiser shall unreasonably coerce a franchisee into providing economic gains or bearing expenses. 

Prohibition of establishment or modification of unreasonable contract provision 

No franchiser shall establish or modify a contract provision that is difficult to enforce or that is unfavorable to a franchisee. Also, no franchiser shall establish or modify a contract provision that is markedly more unfavorable than the existing terms and conditions or the terms and conditions of other franchises. 

Prohibition of interference with management 

No franchiser shall force, without justifiable causes, a franchisee into operating a franchise store with a specific person. 

Prohibition of forced sales target 

No franchiser shall unreasonably force a franchisee into setting a sales target and accomplishing the same. 

Prohibition of the imposition of disadvantage 

No franchiser shall unreasonably impose a disadvantage on a franchisee which is equivalent to acts stated above. 

4. Imposition of unreasonable indemnity obligation: No franchiser shall unreasonably impose obligations to compensate for damage on a franchisee, or impose an excessive penalty compared with the following criteria, such as the purpose and contents of an agreement, and losses that will occur (Subparagraph 5 of Article 12(1) of the 「Fair Transactions in Franchise Business Act」 and Subparagraph 4 of the Attached Table 2 of the 「Enforcement Decree of the Fair Transactions in Franchise Business Act」).

Type 

Detailed Standards 

Imposition of excessive penalty 

No franchiser shall prescribe a contract provision for excessive penalties or impose the same with regard to the following: circumstances leading to the cancellation of the franchise agreement; the degree of fault assigned to each party of the franchise business; remaining term of franchise agreement; the amount of damages for a period that the franchiser is expected to take to enter into an agreement with the succeeding franchisee after early termination, etc.  

No franchiser shall prescribe a contract provision for excessive damages for delay or impose the same in relation to the following: circumstances leading to the delay in payment for goods or services; common practices of transaction, etc. 

Shifting of indemnity obligation for consumer damages 

Where a consumer suffers from damages caused by a primitive defect in goods that a franchiser supplies to a franchisee, no franchiser shall impose a contract provision to have the franchisee bear the indemnity obligation in full. 

Other unreasonable imposition of indemnity obligation 

With regard to cases corresponding to acts to prescribe a contract provision for excessive penalties or impose the same or shift an indemnity obligation for consumer damages, no franchiser shall have a franchisee bear an unreasonable indemnity obligation, or shift to a franchisee an indemnity obligation that it shall bear. 

5. Other unfair trade practices: No franchiser shall engage in any act that is likely to interfere with fair transactions in franchising, such as imposing a disadvantage on the sales of its franchisees or on the franchise business of a competing franchiser by inducing franchisees of the competing franchiser to conduct transactions with the franchiser (Subparagraph 6 of Article 12(1) of the 「Fair Transactions in Franchise Business Act」 and Subparagraph 5 of the Attached Table 2 of the 「Enforcement Decree of the Fair Transactions in Franchise Business Act」).
Sanctions against violation
- Where a franchiser commits unfair trade practices against a franchisee, it shall be subject to corrective measures, penalty surcharges, etc. (Articles 33, 34 and 35, and Subparagraph 2 of Article 41(2) of the 「Fair Transactions in Franchise Business Act」)