Independent startup and franchise startup

Franchise start-up
- The term "franchise business" refers to a continuous business relationship in which a franchiser allows its franchisees to use its own trademarks, service marks, trade names, signs, or any other business marks in selling goods (including raw materials and auxiliary materials) or services in compliance with certain quality standards or business methods, and supports, trains, and controls its franchisees in regards to their management, business activities, etc., and in which franchisees pay franchise fees to their franchiser in return for the use of business marks and the support and training provided for their management, business activities, etc. (Article 2(1) of the Fair Transactions in Franchise Business Act).
■ How to settle disputes with the franchiser
Disputes can be settled through the Franchise Business Dispute Mediation Council of the Korea Fair Trade Mediation Agency (www.kofair.or.kr, ☎ 1588-1490). The Council accepts all grounds, such as the cancellation of unfair franchise agreements, the return of franchise fees, and the violation of sales areas, for mediation requests. If the franchisee and the franchiser agree on the mediation offer, a bilateral agreement will be deemed to have been established and the dispute will come to an end. The mediation is provided free of charge, and the time it takes to handle each case may vary depending on its importance and content.
You may also report a dispute to the Fair Trade Commission (
www.ftc.go.kr). After each regional office receives the case, the investigator in charge will be assigned to conduct investigation on any violations of the Fair Transactions in Franchise Business Act and handle the case.

Independent startup
- The “independent startup” is a concept that contrasts with the startup of a franchisee, and it refers to the type of startup that the person who wishes to start a beauty salon is required to handle on his/her own the various startup preparation processes such as market research, making decisions on the interior concept, promotion, etc.
Comparison of franchise startup and independent startup

Comparison of merits and demerits
Franchise startup
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Merits
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▪ Carries lower risk of failure than an independent shop ▪ Management guidance and support are provided ▪ Easy to gain the confidence of customers since the same beauty service is provided to customers anywhere ▪ The effect of co-advertising is great
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Demerits
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▪ Startup expenses such as franchise fees are high ▪ Independent and autonomous management becomes subject to limitations ▪ Terms and conditions of a franchise agreement may be unfair ▪ It is not easy to terminate a contract once it is signed
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Independent startup
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Merits
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▪ Independent management and promotion strategies are available, and no franchise fees or deposits are incurred ▪ As the business is operated by the founder him/herself, it is easy to change its concept and trademark, thereby rapidly responding to changes in the market
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Demerits
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▪ Carries higher risk of failure than a franchise ▪ The business has to be operated independently (purchase of equipment and food, and promotional activities must be conducted by the founder him/herself) ▪ Independent advertising creates smaller advertising effects compared to that of a franchise and it takes a long time for the business to gain consumer confidence
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<Source: Refer to the Guide for each type of business for micro enterprises – Beauty Arts Business, Small Enterprise and Market Service>